Pari Ahadi, Faculty Member of Alzahra University

List of refereed papers in English:
 Dimensions of brand equity in e-services, Case of electronic banking industry, International Journal of Science and Technology, Shiraz University, Vol. 11, Special Issue,17-18 April, pp. 25-37,2013.
 Readiness assessment of Iran’s insurance industry for e-commerce and e-insurance success,
International Journal of Science and Technology, Shiraz University, Vol.7, No.1, pp. 91-105, 2009.
 Readiness assessment of Islamic Micro Finance Institution to implement Micro Insurance Concept (case of Iran), International Journal of Islamic & Middle East Finance and Management, Emerald Insight Pub., Vol.1, No.3, 2008.
List of refereed papers in Persian:
 Social media buyers segmentation by using data mining techniques, Brand management, Under press , 2017 
 Developing a Brand Equity Model Based on Identifying and Analyzing Effective Variables for Service Industry: The case of Branches of Bank Sepah, Quarterly Journal of Prospects for Business Management, Vol.13, No.17, pp. 99-119, 2014.
 the relationship between personality characteristics and buying behavior of Internet users in Iran, Journal of Information Technology Management, Vol.2, No. 4, pp. 39-58, 2010

List of refereed papers in Conferences in English:
 Customer involvement and insurance internet marketing, 9th International Conference on eCommerce in Developing Countries whit Focus on e-business, Isfahan, Iran, 2015.
 Identifying and Ranking the Factors Affecting on Service Brand Equity (Case of Banking Industry in (Iran), 6th International Conference on e-Commerce in Developing Countries whit Focus on Insurance and Islamic Banking, Shiraz, Iran, 2012.
 Using consumer’s personality and demographic attributes to support managers’ decisions in Ecommerce world, International Journal of Arts & Sciences (IJAS) conference for academic disciplines, Harvard University, Cambridge, Massachusetts, USA, 2011.
 Electronic Insurance Security, 8th International Conference of International Association of Development the Information Society (IADIS), Freiburg, Germany, 2008.
 The Study of Relationship between Demographic Attributes and Internet Buyers Behaviors in Iran, 2nd BIMA Conference, American University of Sharjah, Sharjah, UAE, 2008.
 Search Engine Marketing, a Vital Tool in Internet Marketing, 2nd International Marketing Management Conference, Tehran, Iran, 2008.
 Pre-Feasibility Study to Implement Micro Insurance Concept in Micro Finance Institution of Islamic Republic of Iran in View of the Millennium Development Goals,  5th International Society for Third
Sector Research (ISTR) Asia Pacific Regional Conference, University of the Philippines, Manila, 2007.
List of refereed papers in Conferences in Persian:
 Cookie management and its role in Internet marketing, First International Marketing Efficiency of messages (comments) on social networks, First National Conference on Innovation in IS / IT Management with BI Approach, Tehran, Iran, 2016.
 Sedimentary risks and management in the oil, gas and petrochemical industry, Insurance Conference on Oil, Gas and Petrochemical, Olympic conference hall, Tehran, Iran, 2008.
 Confirmatory Factor Analysis of the Neo Questionnaire, 9th National Conference on Statistics of Iran, Isfahan, Iran, 2008.
 Internet Marketing: Concepts and Benefits, Isfahan University Research Week Seminar, Isfahan, Iran, 2007.
 Cookie Management and Its Role in Internet Marketing, the First International Marketing Management Conference, Tehran, Iran, 2006.
 Virtual stores: opportunities or threats, First International Marketing Management Conference, Tehran, Iran, 2006.
 Micro-insurance and health care in developing countries, Thirteenth National Insurance and Development Seminar, Tehran, Iran, 2006