Papers and Journal Articles:
1. Hosseinzadeh Shari, Masoumeh; Rajabipour Keshayeh, Afsaneh; Ghasemi,Iman;(2019),Reciprocal Effects of the Reputation and Store Equity of Retailers stores on customer loyalty(Case Study: Shahvand chain stores customers),Andishey Amad, vol 66,No17,page 71-101.
2. Hosseinzadeh Shari, Masoumeh; Ghanati,Tayebe; (2018),The Effect of Visual and Verbal Elements of Packaging on Brand Experience with Moderator Role of Consumer Price Sensitivity PACKAGING,Vol, 8_Issue 32_Page 6-17
3. Moshkdanian,Fatemeh;Hosseinzadeh Shari, Masoumeh; Moghadas Bayat,Maryam;Babayi Zekilaki, Mohammad Ali;(2018), Explaining an Intelligent Model of Competitive Behavior in the Banking Industry of Iran, Journal of Business Management Perspective, Vol. 17, No. 3.
4. Zolfaghari,Mahsa; Karbala Aghaei Kamran Masumeh; Hossinzadeh Shahri,Masoumeh;(2018) The Impact of Strategic Intelligence of Managers on Organizational Agility Central Libraries of Comprehensive Universities in Tehran from the Perspective of Librarians. Science and Technologies of Information Management, Vol 4, Issue 3 - Page 71-93.
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5. Hosseinzadeh Shari, Masoumeh; Shahini,Sahebeh;(2018), The impact of Dynamic Capability and Innovation Capability on Competitive Advantage, Journal of Business Administration Researches, Vol 10, Issue 19, Page123-141
6. Hosseinzadeh Shari, Masoumeh; Haddadi; Sepideh,(2017), The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality, Brand Management, Vol 3, Issue 4 , Page41-64.
7. Babayi Zekilaki, Mohammad Ali; Hosseinzadeh Shahri, Masoumeh;Rahimpour, Mahan; Ahmadizad Arman (2016), A Model for Identifyingand Analyzing of Strategy Implementation Barriers, Journalof Strategic Management Studies; Vol,7. Issue 25, Page215-237
8. Ghotbivayghan,Bahare; Hosseinzadeh Shahri Masoumeh; Mohammadreza Ebrahimi (2015) Effect of Celebrity Endorsement on Consumer’s Perception of Corporate Image, Corporate Credibility and Corporate Loyalty (Case Study: Novin Charm Company),Case Studies in Business and Management, Vol. 2, No. 1, page 61-77.
9. Hoseinzadeh Shahri Masoumeh;Massuod Karami;Mahnaz ehrabani,(2015) Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran), Journal Business Management Vol 7, Issue 1, Page83-99.
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10. Hosseinzadeh Shahri Masoumeh; Fakhreei,Sara; Mahbobeh Baghchesaraee,Mahbobe(2015), An Investigation of the Relationship between
Emotional Intelligence and Organizational Commitment, Journal of Research in Human Resources Management, Vol 7, Issue 1.page19-37.
11. Hosseinzadeh Shahri,Masoumeh;Gholami, Fereshteh;(2014), MarketSensing Capability, Export Strategy and Their Impacts on Export
Performance Improvement (Case study: Exporters of Tile & Ceramic),Iranian Journal of Trade Studies; Vol 19, Issue 73.page 125-144.
12. Hosseinzadeh Shahri Masoumeh; Mansori, Fatemeh(2014), Developing demand chain management in insurance industry with cause mapping
method, Management Research in Iran, Vol 18, Issue 3.page 25-45.
13. Pirates,Nazanin, Hosseinzadeh Shahri Masoumeh, (2014), The investigation of children's relative influence on Iranian families purchase decisions, Journal of New Marketing Research, Vol 4, Issue 1.page 153-172.
14. Hosseinzadeh Shahri Masoumeh;Haidari,Vajihe (2014), The effect of marketing capabilities on sense-making and shaping the creative and
timely marketing strategy, Journal of New Marketing Research, Vol 5,Issue1,page 107-128.
15. Hosseinzadeh Shahri,Masoumeh; Zangeneh, Narges(2013),Assessment of the Effectiveness of Electronic Educational Systems, Journal of Research in Human Resources Management, Vol 5, Issue 1.page173-196.
16. Hosseinzadeh Shahri, Masoumeh; Ghadakfroshan, Mariam(2013), Prioritizing of electronic banking’s risks from the view point of managers in public and private banks, Organizational Resources Management Resources, Vol 2, Issue 4.page 45-63.
17. Hosseinzadeh Shahri Masoumeh; Khosravi Maryam (2013), The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store), Journal Business Management, Vol 5,Issue3. Page39-56.
18. Hosseinzadeh Shahri Masoumeh (2012) Strategic Dimensions of Interaction between Strategy and Corporate Identity, World Journal of
Social Sciences Vol. 2. No. 4.page 291-302.
19. Hosseinzadeh Shahri,Masoumeh (2011), The Effectiveness of Corporate Branding Strategy in Multi-Business Companies, Australian Journal of Business and Management Research, Vol.1 No.6.page 51-59.
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20. Hosseinzadeh Shahri,Masoumeh(2009),The effect of the organizational context parent company on entrapreneurship in SBUs, Journal of Entrepreneurship Development; Vol.3, No.4.page 93-114.
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21. Hamidizadeh, Mohamadreza; Hosseinzadeh Shahri,Masoumeh(2007), Presenting a Model for Determining Core Competencies Case study: Iran Khodro co. Journal of business management; Vol.7, No.29.page 5-30.
22. Hamidizadeh ,Mohamadreza ;Hosseinzadeh Shahri,Masoumeh(2005), A Model for assessing and identifying Strategic Capabilities, Management journal; Vol.1, No.4.page 1-28.
Books:
- Hosseinzadeh Shahri, Masoumeh, (2011) strategic innovation, Shaar Publishing, Iran.
- Hosseinzadeh Shahri, Masoumeh; Moshkdanian,Fatemeh ,(2016) Strategic analysis of global markets,Mehraban Publishing, Iran.
- Hosseinzadeh Shahri, Masoumeh;Mahavar pour,Nasrin; (2017)Systematic Sales Management, Adiban Publishing
- Hosseinzadeh Shahri, Masoumeh, (2019) strategic Marketing, alzahra university publishing,Iran.
conferences:
- Hosseinzadeh Shahri, Masoumeh, (2010), Application of Strategic Intelligence in the Decision Making Process in Small and Medium Sized Enterprises, First National Conference on Organizational/Business Intelligence,Iran.
- Hosseinzadeh Shahri, Masoumeh; Gholami, Fereshteh;Koshki,Mohsen(2012),Determining the input components of the internal business scenario based on the organizational goals. 01st national futures studies conference, Iran.
- Hosseinzadeh Shahri, Masoumeh;Pedram,Reza (2013)Identification of strategic issues in the national innovation system to promote national productivity Economic Management Conference with Emphasis on National Productivity Iran.
- Hosseinzadeh Shahri, Masoumeh; Mansori, Fatemeh(2013), Development of the causal model of corporate governance and competitive behavior of organizations using capability-motivation logic, Corporate governance conference, Iran.
- Hosseinzadeh Shahri, Masoumeh; Sagheian, Forogh;(2013), The level of company diversity and the effect of corporate governance mechanisms on their performance, Corporate governance conference, Iran.
- Hosseinzadeh Shahri, Masoumeh;Hosseini,Maryam,(2013),The relationship between corporate governance and corporate sustainability, Corporate governance conference, Iran.
- Asghari,Mona; Hosseinzadeh Shahri Masoumeh,(2016),Comparative Comparison of the Effectiveness of Different Media in Banking Advertising (Case Study: Branches of Sepah Bank of Tehran Province, International Conference on Business Development and Excellence, Iran.
- Asghari,Mona; Hosseinzadeh Shahri Masoumeh,(2016),Comparative Comparison of the Effectiveness of Different Media in Banking Advertising (Case Study: Premium Branches of Tehran Trade Bank).Entrepreneurship Management and Economic Development, Iran.
- Hosseinzadeh Shahri, Masoumeh; Jalili, Syedeh Marzyeh; (2017), A conceptual Model for the Success of Startups Using Meta-analysis ,14 International Management Conference, Iran.
- Hosseinzadeh shahri,Masoumeh ;Mansouri,Fatemeh;Forogh,Saghaeyan;(2017)Development of casual model for Identifying weak signal using intuition in the insurance industry, 14 International Management Conference ,Iran.
- Hosseinzadeh shahri,Masoumeh ;Shirkodaeei,Sayna;(2018),The Effect of Different Types of Customer Knowledge on Customer Relationship Management Performance Using Balanced Scorecard, 4nd International Conference on Management ,Entrepreneurship, Economic Development, Iran.
- Hosseinzadeh shahri, Masoumeh; Vasse Styeh ;(2018), The relationship of corporate social responsibility to brand attitudes with the role of moderating the brand of the country of the origin and consumer global identity, Fourth International Conference on Management, Entrepreneurship, Economic Development, Iran.
- Hosseinzadeh shahri, Masoumeh; Elmiyeh Rasa ;(2018), The effect of visual Identity on the reputation of the organization, with an emphasis on the role of the logo and image, Fourth International Conference on Management, with a focus on sustainable Development, Iran.
- Hosseinzadeh shahri Masoumeh, Haji Ali Koohpayeh, Mahdieh ;(2018), The relationship between customer value anticipation and customer lifetime value,2ndInternational Conference on New Findings in Accounting, Management, Economies and Banking,Iran.
- Hosseinzadeh shahri Masoumeh; Nasri Mohajeri, Behnoush ;Abdyan,Saba ;(2018), The effect of internal and external trust on open innovation (Case Study: manufacturers heating and cooling systems),2nd International Conference on New Findings in Accounting, Management, Economies and Banking, Iran.
Workshop
- Team working
- Market research
- Human resources strategy
- Marketing Strategic Management
- Designing business models
- Innovation and entrepreneurship in organizations
- The implementation of knowledge management and knowledge strategy
- Strategies for entering to international markets
- Balanced Scorecard