Manijeh Haghighinasab,Ph.D.

Faculty Member of Mangement Department, Alzahra University




Haghighinasab, M. (2004). Fundamentals of International & Global Marketing: An Applied Approach, Alzahra University Press, Tehran, Iran.


Journal Articles

  1. Haghighinasab, M.,Khalili, A., Saadati, M. (2014) . SMS Advertisements’ Adoption among Tehran Mobile Users, New Marketing Research Journal, Isfahan University,Iran, special issue for the selected papers of the first National Conference on Marketing, Ferdowsi University of Mashhad, PP. 47-64.

  2.  Ahmadizad, A., Haghighinasab, M., Rahimpour, M., (2013). A survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capitlal Management, Marketing Management Journal, University of Kurdistan, Vol. 1, No. 1, PP. 5-17

  3. Haghighinasab, M., Ebrahimi, M., Sattari, B. Roghanian, P. (2013). Identification of Innovative Marketing Strategies to Increase the Performance of SMEs in Iran, International Journal of Fundamental Psychology & Social Sciences, Malaysia, IJFPSS, Vol. 3, N0.2, PP. 26-30,

  4. Haghighinasab, M., Ebrahimi, M., Sattari, B. Roghanian, P. (2013). The Effect of Channel Function Performance on Relationship Quality with Organizational Buyers: A case study in Iranian Food Distribution Company, International Journal of Fundamental Psychology & Social Sciences, Malaysia, IJFPSS, Vol. 3, N0.3, PP. 42-47.

  5. Haghighinasab, M.,Taghavi, S.(2012).The Factors Affecting E-Business Diffusion in Iranian Organizations, Journal of Information Technology Management, University of Tehran, Vol. 4, No. 10, PP. 25-40.

  6. Haghighinasab, M., Rafiei, Saghar. (2012). the Effect of Marketing Mix Variables and Company Image on Brand Equity for Software Developers in Iran, New Marketing Research Journal, University of Isfahan, Iran, Vol. 4, No. 3, PP. 182 – 195.

  7. Haghighinasab, M. Masoumi, M., (2012). An Evaluation of Quality Criteria Of information Systems Based on ISO/IEC 9126 Standard in selected Iranian Organizations. Journal of Empirical Research in Accounting, Alzahra University, Iran, Vol. 6, PP. 131- 147

  8. Haghighinasab, M., Yazdani, HR., Moradi, Elham. (2011). the Effect of Brand Values on Relationship Performance in B2B Markets, Journal of Business Management Perspective, Shahid Beheshti University, Iran, Vol. 10, No. 8(41).

  9. Haghighinasab, M., Khosravi, S. (2011). Evaluating Organizational Interoperability Maturity Level in ICT Research Center, Journal of Information Technology Management, University of Tehran, Vol. 3, No. 6, PP. 1-20.

  10. Haghighinasab, M., Fakhre Fatemi, N., (2010), Factors Affecting the quality of Scientific Information and Academic Websites: An Investigation of Graduate Students, Views in It Management at the Tehran State Universities, Journal of Higher Education, Iran, Vol.2, No. 4, PP. 29-54.

  11. Haghighinasab, M., Shariatzadeh, H., (2010), A Survey on Factors to Create and Maintain Relationship between Industrial Suppliers and Buyers in Iran. (A case on Crane Machinery and Industrial Equipment), Journal of Business Management, University of Tehran, Vol. 2, No. 4, PP. 37-52.

  12. Haghighinasab, M., Abedin B., Janfeshan , Sh. (2009)  , Investigating about citizens’ Vision: How is function of communication service and Police +10 offices in Capital City of Iran ( Tehran) , Journal of management Researches, University of Sistan and Balouchestan, Iran, Vol. 2, No. 4, PP. 131–153.

  13. Haghighinasab, M., Ranjbar M. (2009). A Survey on the Degree of Importance of Factors Determining Customer Choice and Purchasing Decision of Mobile Phones Handset In Tehran City, Azad  University,  Vol. 19, No. 79, PP. 97-112.

  14. Haghighinasab, M., Tabein, A., (2008), Assessing Domestic Customers’ Attitude for Website Usability and attractiveness In Iran Petrochemical Commercial Company(IPCC) in B2B Market Space, Journal of Business Management, University of Tehran, Iran, Vol. 1, No. 1

  15. Haghighinasab, M., Abedin B., (2008) Customer Satisfaction Measurement: Through Multi Criteria Analysis Model (MUSA), Journal of Marketing management, Vol. 3, No. 4, PP. 85-102.

  16. Haghighinasab, M., Hasani Masoleh, M., (2008).  Evaluation of Acceptance Level of E- Commerce in the Iranian Petrochemical Industries, by Managers view point, , Journal of management Researches, University of Sistan and Balouchestan, Iran, Vol.1 , No. 2 , PP. 123 – 157.

  17. Haghighinasab, M., Hasani Masoleh, M., (2007), A Model of e-Readiness Measurement for e-commerce Adoption in Petrochemical Industry of Iran. Journal of New Economy & Commerce, Ministry of Commerce, Iran. Vol. 2, No. 7, PP. 25-60.

  18. Haghighinasab, M., Hedayati, S. (2005). The Portrayal of Gender Roles in Television Commercials on the IRIB, Journal of Women’s Studies, Alzahra University, Vol.3, No.7, PP. 33-50

  19. Haghighinasab, M. (1999). Pricing: A Profile of Tiles and Ceramics Exporting Companies in Iran, Journal of Management Knowledge,, University of Tehran, Vol. 12, No. 45, pp. 71-96.

Conference Presentations

  1. Haghighinasab, M.,  Niakan Lahiji, N.,  A Feasibility Study for Presence of Iranian Insurance Companies in Regional Markets, 8th Scientific Conference of Iranian Students in the Russian Federation, St. Petersburg State University, (April 25-26, 2015, St. Petersburg, Russia).

  2. Haghighinsab, M., Nabizadeh, T., Sadeghi, M., Investigating the Effect of Organizational Brand, Perceived Reputation and Perceived Image on consumers Loyalty and Commitment, 1st International Symposium on Management with a Focus on Sustainable Development, Feb. 27

  3. Haghighinsab, M., Nabizadeh, T., Sadeghi, M., Providing a Hierarchical Conceptual Framework to Examine the Role of Information Technology and Strategic Cost Management in Evaluating the Organization's Performance, 1st International Management Tools & Techniques Conference, Feb 24-25, Tehran, Iran.

  4. Haghighinasab, M., Hasanvandi, S., A Pathologic Review of Marketing Courses in Iranian Higher Education with a New Marketing DNA, 1st National Conference on Evaluating Quality of Academic Systems, Sharif University, (May 7-8, 2014, Tehran, Iran). www. 

  5. Haghighinasab, M., “Entrepreneurship and Brand building for Iranian Handicrafts”, First National Handicrafts and Iranian Life Style Conference, Alzahra University, (Feb., 2014, Tehran).

  6. Mehravani, S., Hajiheydari, N., Haghighinasab, M., ITIL Adoption Model based on TAM, ICSSH 2011International Conference on Social Science and Humanity, (IPEDR Vol. 5, 2011, Singapore).

  7. Haghighinasab, M., Mehrkam, M., Selecting an optimum Model for Information Technology Maturity Measurement in Iranian Organizations, 4th National conference on E- governance,  (July, 19-20, 2011, Tehran, Iran).

  8. Haghighinasab, M., The position of Business Process Management (BPMS) in E-government Networks and Interorganizational Services, 5th National conference on E- governance, (July 26-28, 2011, Tehran, Iran).

  9. Haghighinasab, M. Masoumi, M., Assessing Quality Criteria of Information Systems being viewed by Software Developers and Users in Capital City of Tehran, 7th Annual AGBA World Congress ,(Dec. 1-3, 2010, Universiti Putra Malaysia:UPM, Malaysia).

  10. Haghighinasab, M., A Survey on Sales managers Role on Channel Management at Iranian Pharmaceutical Companies, 3rd National Conference on Marketing channels and distribution systems ( Aug. 1-2,2010, Tehran, Iran)

  11. Dabaghkashani, Z., Hajiheydari, N., Haghighinasab, M., A Success Model for Business Process Management Implementation, International Conference on Future Information Technology: ICFIT 2010, (Feb. 26, 2010, Changsha, China).

  12. Haghighinasab, M., Mahmoodabadi Borchaloui, N., Compiling the Marketing Plan to increase the sales in Nemone Tile Company, 5th International Conference on Strategic management, (Jan. 9-10, 2010, Tehran, Iran).

  13. Haghighinasab, M., Kalantari F. , Acceptance of Electronic Banking from Customers’ Point of view based on Theory of Decomposed Planned Behavior in State and Private Banks in Tehran city, 1st International Conference on Banking Services Marketing, (Dec. 12-13, 2009, Tehran).